Tech in the News: Resharing Content & Relaunching a Brand

There were two headlines that caught my attention within the last day or so. I wanted to share both with you all since I thought each story had a great takeaway.

Sharing Old Content

I’m working on this myself. We fall into that easy habit of tossing out content…and then moving right on. But web traffic doesn’t work that way. When someone puts together a great blog post, I will sometimes keep coming back months after the fact. Because it’s timeless content. And that’s what you want–something in the moment that is not dependent on a trend or “gimmick of the day”. Right?

So why do we end up thinking after the first push, it’s enough. Either people like it then and there, or they never will? The trusty folks over at Buffer give a thorough discussion of 1) why to re-share your content, 2) how it works across platforms and 3) a starting point on testing the waters. And they did this by example. The original article was posted October 1, 2014. I came across it in a Twitter RT just yesterday afternoon.

There will always be some personal tweaking you do to make the system work for yourself. However, don’t sell yourself short by neglecting this easy step. I’m making sure to work it into my own regular schedule.

4 Students Help Relaunch Brand

Running your own business is hard–regardless of your passion about doing it. It’s a lifestyle you just can’t comprehend until you do it. While I’m not self-employed at the moment, I do remember those days. And when you’re doing the best you can, but things still aren’t working out you want the help desperately needed.

This article I came across today while skimming through Twitter updates. And it was an awesome story. With help from students in a management course at Northwestern University, a small business owner was able to get a deep data dive of her current and potential customer base. Using that data, the students helped revitalize her digital presence and marketing strategy. It resulted in an 88% increase in sales in just a year. Awesome, right?

But how do you apply this to your own brand if you are also limited on funds (that includes a complete lack of funds)? Use free resources to poll your customer base–be that formal or informal. If you aren’t tracking data of any kind, you’re already missing out. Something as simple as noting things like common locations and average price spent on your goods is an easy place to start.

Use your informal network to get that digital feedback. Don’t just ask family and immediate friends. Have them pass it on to a few people in their own network. Something as simple as “what do you think of this website?” You want quick, unbiased reactions.

Go to local resources for volunteers. There are many people willing to take part in surveys and/or help with social media. I know on LinkedIn that there’s an option to enter what you’re interested in volunteering for. On a company page I manage, I’ll get an email at least once a week showing people who have put down social media as a volunteer opportunity.

If your schools were similar to mine, we always had a required number of community service hours. Make use of this! Heck, a number of bloggers like myself give feedback to questions in comments. This is all about putting yourself out there. Ask the question and people will respond.


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