Disclaimer: I wasn’t paid to write this post or fangirl over any show(s) to be discussed below. If I could get full-time pay to do so, I’d have done it already. If you are affiliated with such a show as below and think my fangirl techniques could be useful in a social setting for monetary compensation on a full-time basis–my answer is yes and immediately.
Today’s subject is part tech, part pop culture and part social etiquette. More so, it’s an opportunity to dig myself out of a whole with certain friends. Love ya!
What is Live Tweeting?
Your favorite show, or perhaps a new show, is coming on. The network gives the hashtag. Based on the pacing of Twitter, it’s the easier platform to get a chat going. Literally from the moment it’s out, the fandom starts talking. Roughly an hour before the show comes on, it starts getting rampant. Once the show in live, everyone is reacting. It’s the same energy level you get from a fandom at a midnight movie premiere.
Why I Love It
It’s a great way to “meet” other fans and expand your digital network. Outside of your own tweets, retweets (RTs), favorites and direct messages (DMs) are rampant. The show becomes a completely immersive and interactive experience. Often, the staff managing the official Twitter account will be doing the same with fans.
That small chance they might favorite or RT your tweet is an adrenaline rush. It gives a nice snapshot of how the brand treats its fans because there’s no time to prep for a staged response. Yes, there are definitely some canned tweets pushed out over time. However, if a particular user’s tweet is getting viral traction, the brand has to address it and not miss out on that moment.
Personally example from just about a week ago…
Orphan Black is a show I’m passionate about. From the first preview on BBC America, I was intrigued. A few minutes into the first episode, I was sold. My free time is often spent converting friends and strangers alike.
You know I had to do it.
What I love is that the majority of their social media content is devoted to the fandom–whether the season’s in progress or on break. During live episodes and marathon reruns, they are highly active. They have an entire BBC America YouTube playlist just for answering fan questions. And yes, those dates do span the years the show’s been active.
Why Many Hate It
It all comes down to spoilers. This has put me in the hot seat a few times. So disclose before jumping into a show’s live tweet. Not everyone can see a show right when it airs. That could be due to a personal schedule or being in a different time zone. If you’re an hour (or five) behind and excited about a new show, only to log into Twitter and find out every spoiler at once–you’ll get angry.
Let people know in advance. I’ll keep saying that.
The other mindset I’ve come across is those that equate live tweeting to recording a concert on your smart phone. You aren’t fully experiencing an episode because you’re too busy participating in it. I’ll respect that. I’d still argue there is an audience for it and the aforementioned benefits, but to each their own.