3 Wicked Marketing Campaigns

I’ve said it before and I’ll say it again: Fandom knows how to do marketing right. My bias is showing and I refuse to apologize. Here are three examples why:

  • Mockingjay Part 2: The original website, thecapitol.PN, is going through a evolution of sorts. Please take a moment to check it out! Look at how concise each call to action (aka CTA) is. The color scheme. The quick references. Telling you everything and nothing at the same time.
  • Ant Man: As irritated as I am over this film, it’s all about perspective. But seriously, how many people would have considered this? It doesn’t take a giant billboard in Times Square (though if you can, points to you). Message. Reaction. Action. Repeat.
  • Orphan Black: Every week, there’s an image to dissect before you ever seen the show. Comparing interpretations before and after a viewing can be quite entertaining. I would love to have the packaging incorporate these in some way (i.e. DVDs and other merchandise).

I could easily go on, but this is where I’m continuously working to get my marketing mind. Each of these examples not only hits on the fandom with such delicious detail, the creators have found that happy medium to peak the curiosity of those unfamiliar with the work. A message always has to be universal to cover the widest group. But being able to do so, without losing interest of those advocates already running strong? Yeah, that’s a real gift.


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