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March 2017 Recap

I can honestly say I’m glad March has come to a close. I unfortunately spent most of the month rather sick, so today’s list is rather brief. However, I don’t believe in leaving anything on a bad note. There were still a number of projects completed and/or started last month.

Lifestyle & Beauty

Memebox is running a great sale now. Per the last email announcement, there will be a new relaunch in April. You need to use your Memepoints by the 30th before they’re removed. I scored the 70 Mask Bonviviant set, but wasn’t able to order my other two this weekend before it sold out. I’m now on a daily masking schedule and have my current AM/PM routine set in stone. I’ll post more about that in the future.

One of my personal missions this year is getting down my “signature makeup look”. So I started of by purchasing the RCMA Shinto 5 Part Palette, along with the Foundation Adjuster Palette. The brand has always had a great reputation and I love that I’ll always receive the same shades. The adjuster palette will be useful for 1) custom color correction shades and 2) one the spot mixing once the Shinto palette is out and I’m waiting to receive more.

My coworker Jacqueline is the reason I’m now a huge Melt Cosmetics fan. My email alert came in last week for the restock of the Rust Stack and the next moment I remember is my confirmation of order. lol. It’s a matte neutral palette—which is my new fashion theme. It swatches beautifully and blends like a charm. Definitely keep an eye out for a post this month.

And yes…I did make another Colourpop haul. The Nectar monochromatic palette (and collection) is delicious. I also purchased a number of the ultra satin lip colors.

I’m been much more intentional about managing my health this year, both in terms of diet and exercise. One common excuse for neglecting to work out is a lack of time. Well, this article highlights just why that doesn’t have to be the case.

Resources

I’m continuing to update this Useful Marketing Resources spreadsheet with best practice articles I come across daily. Let me know if there’s a particular category you’d like to see more coverage of.

If you’re like me and am always on the hunt for more printing services, I highly recommend Next Day Flyers. The turnaround time is fantastic and they offer a number of non-standard sizes. That’s actually how I first came across them. My supervisor wanted a specific trifold size and the company was one of the top mentions during my search. They have offices on both coasts and we had them within 24 hours of printing.

Adobe put together a great article on stationery best practices. As I’m working on two of my personal brands, this is a subject I’m trying to get better at. The included examples are very precise and helpful.

Trying to wrap your head around Google Analytics? Did you know that Google offers a free online course? Seriously.

As much as I rip on the IoT lifestyle, I find myself using some features more than expected. If you haven’t played around with the IFTTT website—try it out and let me know what you think.

Music Recommendations (video links)

Dreamcatcher – “Good Night”
BgA – “Who’s It Gonna Be”
Versus Me – “EXP”
BiSH – “Nevermind”
Firstborn – “Sidewards”
Tokio Hotel – “Dream Machine”

February 2017 Recap

It’s that time again. Below, you’ll find my posting recap for February. What was your favorite part of this month?

Lifestyle & Beauty:

ColourPop Haul Swatches: Ultra-Matte Lips
Lifestyle Changes: Diet

Resources:

Locking Down the Strategy
Window Shopping Hacks (aka Shopping Before You Shop)

Product Reviews:

Eat Well Be Well Influenster VoxBox

Music Recommendations:
Guardian OST (South Korean drama)
BILLY – “Not Over You”
Suzy – “Yes No Maybe”
BatAAr – “LAVENDER”
Katy Perry – “Chained to the Rhythm”
K.A.R.D. – “Don’t Recall”
Tokio Hotel – “Something New”

Podcast Recommendations:

YShop with Purpose Podcast (via my job)

January 2017 Recap

Happy Saturday, everyone! I can’t believe it’s already time to look back on January, but am so happy to sit down and catch you all up. As I mentioned a few weeks ago, I’ve compiled a list of new updates to the website below:

Television/Movie Reviews

Goblin K-drama Review

Product Reviews

Bellabeat Leaf
Kopari Beauty Review

Podcast Recommendations

10X Talk with Dan Sullivan and Joe Polish
Another Round
Content Pros Podcast
FOMOFanz
How to Do Everything
I Love Marketing
Influence Pros Podcast
PNR With This Old Marketing Podcast
ProBlogger Podcast
Put Your Hands Together
Raise & Engage
SMACtalk Social Media, Mobility, Analytics, Cloud Technology Podcast
Social Media Marketing
Social Media Marketing Happy Hour
Tech in Chicago
TGIM
The Growth Show
The Read
The Science of Social Media
Social Pros Podcast
Too Much Scrolling

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2017: The Year of Strategy

Hello, my lovely subscribers!

While blog posts have been light over the last year, I’ve been quite active on the website overall. Because I want to make sure you’re getting the best use out of it, I thought now would be the perfect time to walk you through my new approach and theme for the new year.

Reviews vs. Updates

Regardless of when you started following me, the blog been through several iterations. I’ve experimented with the layout of the site so many times and bounced between a number of subjects. What you might not have seen is the shift from posts to pages.

Some of you like my product reviews. Others want me to expand more on marketing best practices. And another group of your really just want me to restart the music reviews from years ago. That’s quite a diversified lists of subjects.

Rather than bore you with content you honestly don’t care about, I’ve created subject categories in the menu. These blog posts will turn into a quick list of new updates to the website, along with my occasional anecdotes.

I’ve done a similar setup on YouTube—one channel for reviews and another that will serve as a vlog of my journey to a healthier lifestyle. There are still a handful of backend changes I’m making on the site, so I’ll be sure to announce those in advance.

This Year’s Theme

As part of my new editorial calendar (more on that in the next update), I thought it was important to have an overarching theme for the year. I spent the last few weeks really narrowing it down until I was left with “strategy”.

When it comes to project management, strategizing is my absolute favorite part. There’s something so satisfying about brainstorming ideas and allowing the outcome to fall into place. That moment in creativity is one of the main threads that ties my different passions together.

Parting Thoughts

January’s posts focus on beginnings. If you have any questions or topics you’d like to be addressed, remember to email me at fetesha@animedancer87.com. 2017 will be such a memorable year. I’m determined to make these positive memories that will bring a smile to my face and hope to each of yours as well.

November in a Nutshell

Here I am at the keyboard again. I finally sat down and assess the happenings, both online and offline, that took my focus away for a bit. I’ve watched friends take off with new business ventures, had others move away for the next big hoorah, etc.

Staying Organized
Last December, I spent the month planning out the year’s topics. One per day with a standard theme. For the first few months, I really loved it. Outside of pulling supplemental links from different sources, it was a steady system. Which is why I think I changed it more and more as the year progressed.

There’s a regular debate in marketing on how much automation is helpful. Just yesterday I was chuckling over an article about a programmer who’d automated everything down to having a coffee pot brew his drink of choice in the exact number of seconds it would take to do so manually.

I used to write segments of my posts on paper before sitting down at the keyboard. Something about seeing everything in ink, with the imperfect phrasing and side notations, made me happy. Which is why I invested in an extra planner just for my creative endeavors. I find the sudden trend of going wild with a planner both entertaining and absolutely fascinating.

National Novel Writing Month
As a way to make sure I meet my goal of having my first draft of my first book completed by the end of this year, I promised myself I’d take part in #NaNoWriMo this year. The plan wasn’t to complete everything, just to keep that fire under my feet.

Between the regular email updates and fellow participants, it’s hard not to be inspired. I think the greatest comfort was the moment I remembered how powerful a community is. Everyone was completely cool with not questioning why I might hold some details close.

Social Media Week Chicago
I wasn’t originally planning to attend the event, just because the finances weren’t there. However, my employer was kind enough to offer me an extra ticket on hand. Needs to say, it was an absolute blast. I was able to meet some really cool people and had many takeaways.

If you don’t know by now, I’m a live tweeting fiend. I get a serious adrenaline rush covering events I attend and it was a blast to do so on behalf on my employer’s Twitter feed as well as my personal account. Heck, I pushed out so much content one day that I made my employer one of the top event tweeters for the day. fist pump

More than anything, the week was just a great reminder of how quickly trends changes. Last year, millennial were highlighted in almost every session. I even covered the topic in my own independent session. This year, we’re no longer the focus. The next generation and multicultural populations are the new focus.

Captain America: Civil War
I can’t end an update post without a bit of pop culture! I’m assuming you have either a) already watched the film trailer as many times as I have or b) will pause here to watch it and come back to this post. Tumblr is so running with the bromance and I can’t stop laughing over Andre’s (Black Nerd Comedy) fan review.

How is it so far away!? May needs to get here ASAP. I’m personally crossing my fingers and toes for a C2E2 appearance by any of the cast, along with the opportunity to personally interview said actors. Call me, C2E2. I’m on this!

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