Rimmel London Endless Mascara

Not even on the market yet? Wow. Talk about flattered.

Not even on the market yet? Wow. Talk about flattered.

DISCLAIMER:I received these products complimentary for testing purposes from Influenster.com. All opinions are my own and I will be as honest as possible with my thoughts.

I’m rather excited to review this product. So much that I’ll be adding a YouTube review of it as well. So this is a mascara that will be on the market soon by Rimmel London. Now, I’ve purchased from Rimmel London a few times over these last few years. I don’t normally have issues with their products.

With this new mascara, I adore everything from the product design to the look it gives. Now look over this mascara wand’s design:

Mascara Wand

I like studying what the different companies use when working on this aspect of mascara application. The shape of the wand really effects how easy the mascara applies and the angles you have to hold the wand to get to your inner eyelashes. The slight change in bristle length really plays well on your eye shape. I didn’t have to do the awkward “half-squint because I’m about to stab myself in the eye” process. Anyone who wears mascara knows what I mean. It only takes a coat or two for great coverage and your eyes really pop because of it. They say it can help your lashes grow. Three days in is obviously too soon to say one way or another. However, I am won over by the fact that it makes my lashes look longer instantly.

Here’s a quick look I put together with a before and after:

Mascara Before and After

Products Used:


NYX Eyeshadow Trio TS03 Dark Brown


e.l.f. Mineral Infused Face Primer

Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer

Sugarpill Cosmetics Eyeshadow Tako

Sugarpill Cosmetics Eyeshadow Bulletproof

L’Oreal Paris Voluminous Smoldering Eyeliner in Black

Rimmel London Lash Accelerator Endless in Black


NYC Applelicious Glossy Lip Balm

Sephora Nano Lipliner 02 Real Red


UPDATE Here’s the video review:

2016 update: This is still my only mascara used and there has been some serious length over the last three years of use.